What are the Different Types of Infographics Available?

Nowadays there are a number of different types of infographics to serve different purposes or audiences.

For example, a viral infographic might be used to promote a brand to as large an audience as possible, while an educational infographic could be used to help explain technical concepts.

In this article, we take a look at some of the most common types of infographics and what they can be used for.

Static Infographics

Static, viral infographic pieces are the most common popular type of infographic that you’ll see on the Internet or in the tabloid media.  You can see our own portfolio here.

A high quality static infographic will contain numerous graphical illustrations, graphs and numbers in a visually appealing format.  The advantage of static infographics is that they can easily be republished online as well as in print and magazines.

Strictly speaking, successful static infographics tend to minimize text on the screen and explain concepts through visual charts, graphs and illustrations.  This is what helps them go viral and make them easy to read and understand by beginners.

Educational and E-learning Infographics

Unlike regular infographics, educational infographics tend to focus on a smaller market to better explain a specific subject or put it into visual form.

This infographic on heart disease by PositiveMed.com for example explains the different types of heart disease, common risk factors and how they form.

Educational infographics are essentially “learning aids” that help readers understand specific subjects.

Video and Animated Infographics

Animated infographics are infographics in video format.  These can then be uploaded to Youtube.com in order to go viral more quickly.   Video infographics can also include voice-overs and sound clips too.

Interactive Infographics

Interactive infographics are great for presenting data with multiple layers or data sets.

They sometimes allow users to “interact” with the infographic by clicking on objects or setting them on a journey or they may just have moving objects or pieces as you scroll down the page. You can see a number of great interactive infographics on this page here.

The disadvantage of interactive infographics is the cost and the fact that they cannot be republished easily (due to the technical coding and elements).  However the advantage is that they can create a much more immersive, explorative experience for the user.

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