How Useful are Infographics for SEO?
In this blog post, we look at the SEO value that infographics can provide webmasters, as well as clarifying some of the issues raised by Google’s head of web spam team, Matt Cutts.
How Can Infographics Benefit your SEO?
The main way that well researched and designed infographics can improve your SEO is by having your infographic picked up by major news sites and other webmasters and giving credit you as the source.
Similar to PR and interview features, when a website links back to your infographic, homepage or cites your brand in a story then it will help to improve the search performance of your website.
Infographics also provide a valuable piece of evergreen content to your site. This means that over time it will continue receiving referral traffic, direct traffic, social shares and back links. This is especially important in competitive industries such as trading, gambling or ecommerce where getting natural links to your regular site content is very tough.
How Else can Infographics be Used to Help with SEO?
In addition to the obvious answer that infographics can attract links, they can also be used with the following strategies:
- News Jacking (producing a high quality infographic on a very recent news story that other journalists start to use in their articles)
- Educational Purposes
- Displaying survey results and PR stories in a more effective method
What is Google’s Stance towards Links from Infographics?
The truth is that over the last 2-3 years, a number of sites have spent money on cheap $5 or $100 infographics with the sole purpose of gather low quality links from infographic submission sites and embeddable widgets.
In response, Matt Cutts released a video explaining that they would start lowering the value of embeddable, do-follow links in low quality infographics for this reason.
Here you can see the video where Matt Cutts discusses embeddable links in widgets and infographics below.
However, although Google has started lowering the value of links from cheap infographics distributed across low quality sites, the difference between our services is that we provide premium quality infographics that get published and shared naturally on reputable, high quality sites. These are the types of engaging infographics, content and research that Google doesn’t want to devalue.
Furthermore, because our infographics gain placement on authority sites by editors, they tend to naturally link to the source within the story rather then using embeddable codes and widgets. We don’t recommend using optimized anchor texts or links either, which Google is strongly against. This is one of the key differences between low quality and high quality placements.
Should Infographics use a No-Follow Link?
According to Google, if you rely on infographics for the majority of your links in an embeddable code then you should make them no-follow.
However, as we already mentioned, for high quality infographics the embeddable code is largely irrelevant, as most publications and journalist contacts that pick them up tend to manually include the link within the story rather then using the source code. If they fail to link to the site then you can always send the author a kindly reminder if he/she can include link credit in return for using the image.