How to Promote an Infographic Successfully
A well produced infographic can be a great tool for businesses, whether its to increase traffic and brand awareness; or simply to generate backlinks and citations for PR and SEO.
However, while a visually creative infographic with incredible stats can be a good investment, it still requires traffic and promotion to help it go viral.
The aim when promoting an infographic should be to get it in front of as large an audience as possible. This means getting it published on national media, PR, news and entertainment sites.
Why Should you Contact Authority News and Entertainment Websites First?
When starting our own infographic outreach program, we’ll usually begin by contacting authority media and news sites, such as FT.com, Mashable.com or Techie.com, to get it going viral.
Of course, depending on the type of infographic, we might look to have it published on the leading blogs or magazines in that industry.
The reason we contact authority news portals and entertainment websites first is that:
- You can give them a major incentive as the first news site to publish your infographic
- Once your infographic is published by a major news site, it will get picked up and linked to by others
- Getting published on a major news site adds credibility to your brand, infographic and research
If you regularly publish viral content or surveys and pitch them to journalists you should start to make really useful contacts in your industry too. Journalists will start adding you on G+ and LinkedIn for example. Further down the line, journalists may also want to interview you, mention your brand in a story or offer you some additional exposure.
How to Find Authority, Relevant Journalists and Bloggers for your Infographic
Ideally you should schedule 1-2 days to do successful outreach for your infographic.
Our promotional methods including finding relevant journalists, bloggers and webmasters by searching through Google (especially Google News) Twitter and other outreach tools such as MuckRack.com.
The reason we use Google News and Twitter is that if someone’s written a recent news feature based around the theme of your infographic then they’re more likely to tweet, mention or link to it in an article.
There are a number of ways for finding contact details for journalists (e.g. Journalisted.com, MuckRack.com, ResponseSource.com) however if you still can’t find them then we also recommend leaving useful comments on major news sites that link back to your infographic. This commenting strategy can drive huge amounts of relevant traffic to your site as well as putting it in the face of the author.
We actually managed to leave a few comments that linked back to our HFT infographic on sites including FT.com, TheNewYorker.com and BusinessInsider.com. Some of these brought us huge amounts of traffic (xxx per day), especially as the story was so new and people kept reading our link in the comments.
Should you use a Press Release service after publishing an infographic?
If you’ve created a great infographic that’s both visually excellent and reveals something amazing than it’s definately worth sending out a press release. Producing a news jacking infographic that highlights or explains recent events in visual form can be great for PR.
For example, we recently did an infographic on the growth of mobile gambling that revealed how it was projected to be a $100 billion industry by 2017. We turned it into a press release that did extremely well and earned us dozens of referral links from authority sites.
How to Compose Infographic Outreach Emails and Tweets
Personally, I think if the infographic is interesting and good enough then you shouldn’t need to add too much body to the email. I’d recommend keeping it short and personalised with something like:
“Hi James, we read your latest news article on footballers using social and really enjoyed it.
We actually just used one or two of your pieces in our new infographic and thought you might it interesting. It’s an infographic on Which Footballers have the Largest Followings on Twitter. It also includes information about altercations and fines that they’ve incurred by their club from using Twitter.
We thought it would be great if you could give it a Tweet or even feature it in an article. Let us know what you think. Thanks!”
With regards to Twitter, a short friendly message just as “@InfographicDesigner, let us know what you think of our latest football infographic!” or even a simple re-tweet request can go along way. Remember, if a journalist/bloggers has thousands of followers on twitter then it can only take one simple re-tweet for your infographic to go viral.
Monitoring the Results
The simplest way to analyze the results of your infographic outreach is to do a reverse-image search in Google images or search the name of your infographic on Google. This allows you to see how many sites have picked up your infographic or where it’s been published. Often you’ll find it published in various public forums and communities, as well as social sharing sites such as Digg.com and Paper.li.
In addition, you can also use social media monitoring tools to see which influencers have shared your infographic and have its compared with ours in the past.